Getting started with the Barion Pixel
Your webshop and Barion as its payment processor has a legitimate interest in collecting data to help prevent fraudulent payments, and it is beneficial to both your websop and Barion. As such, implementing at least the Base Barion Pixel is required in order to use the Barion Smart Gateway. Barion also uses the more expansive data collected by the Full Barion Pixel for these purposes if your webshop implements it, but without user consent and an agreement between Barion and your webshop, none of the user data or Personally Identifiable Information is used for marketing purposes.
Your webshop can receive more favourable terms for the Barion Smart Gateway if a complete implementation for the Full Barion Pixel is provided alongside with user consent collected according to our Barion Pixel Consent Management Requirements. This allows us to collect and use data for marketing purposes and enables us to provide the other marketing related services of the Barion Marketing Cloud (coming soon). Receiving these benefits is contingent on an approved implementation of the Implementing the Full Barion Pixel with a compliant Barion Pixel Consent Management Requirements system.
In order to implement the Pixel, you will need:
- full access to your website's codebase or
- a webshop implementing the Google Tag Manager or
- an UNAS webshop or
- a Shoprenter webshop (Shoprenter currently only supports the Barion Pixel Base)
- and your Barion Pixel ID that you can access from your Barion Wallet