Barion Pixel Consent Management requirements
Barion Pixel Consent Management requirements
General requirements
A cookie policy and data management policy must be placed on your website in order to use cookies on your website and to sufficiently inform your users on it. The policies must be compliant with applicable regulation.
All cookies usage and data collection can only be facilitated with the user’s consent in accordance with applicable law depending on the type of cookie placed.
Compliance with these laws is the sole responsibility of the merchant. In view of the above, we remind you that placing the Barion Pixel necessitates the addition of information pertaining to the Barion Pixel to the cookie policy of the merchant website.
Furthermore, using the Barion Pixel for marketing purposes requires the user’s consent, so the merchant is required to use a consent management solution compliant with prevailing law, which both obtains user consent and forwards it towards Barion according to the documentation.
The Barion recommended examples for supplementing the cookie policy and the data management policy and requirements for the consent management platform can be found in the following chapter.
These are the minimal requirements that you must comply with. If you are not in compliance, you bear all responsibility for all related damages. Requirements are that users can easily update or revoke their marketing consent. Furthermore, the CMP banner should appear for users every 13 months at a minimum - 30 days are recommended - with previous settings to remind them about the option to alter their consent. Its purpose is to ensure a regular reminder for user about consent options.
- If you use a website software provider then use their provided consent management.
- If you develop your own site consider the requirements above.
Recommended text for cookie banner
Please copy the text in brackets into your cookie consent banner:
"We use Cookies and other technologies. We use them for website operation, statistics, personalization of content and ads, offers and to share the data collected in this way with our media, advertising and analytics partners. Our partners can combine these with other data. By clicking on Accept, you agree to all of these. You can set the content of your consent under More settings, which you can change at any time. Detailed cookie and privacy policy."
The underlined words should be linked to your webshop's policies. If you have only cookie or privacy, please delete the unwanted words. The Partners in the text is referring to your webshop partners, including Barion too.
Webshop cookie policy
You should add the cookies below to the essential cookies listed in your cookie policy:
| Cookie name | Cookie description and its purpose | Provider | Cookie lifetime in your browser? |
|---|---|---|---|
| ba_vid | Its purpose is detecting fraud in case of online payment through Barion Smart Gateway based on the digital fingerprint of your browser and online habits. This cookie provides data that we can use to identify a website user through multiple sessions. | Barion Payment Inc. | Till 1,5 years from the last update |
| ba_vid.xxx | Its purpose is detecting fraud in case of online payment through Barion Smart Gateway based on the digital fingerprint of your browser and online habits. This cookie provides data that we can use to identify a website user through multiple sessions. It also collects ba_vid, digital fingerprint from browser settings, first-, current- and last visit timestamps on the site and that whether 3rd party cookies are enabled or not. | Barion Payment Inc. | Till 1,5 years from the last update |
| ba_sid | Its purpose is detecting fraud in case of online payment through Barion Smart Gateway based on the digital fingerprint of your browser and online habits. This cookie provides data that we can use to identify a user through multiple websites. | Barion Payment Inc. | 30 minutes |
| ba_sid.xxx | Its purpose is detecting fraud in case of online payment through Barion Smart Gateway based on the digital fingerprint of your browser and online habits. This cookie provides data that we can use to identify a user through a single website. | Barion Payment Inc. | 30 minutes |
If the cookies' lifetimes are defined from the last update then it means that each visit on the site prolongs cookie expiry date by 1,5 years from the last visit date on the site. This data collection does not need user consent. Data management for collected data is based on Barion Payment Inc.’s legitimate interest. More information.
Other technologies:
Your browser’s digital fingerprint: Its purpose is filtering out fraudulent sessions based on the users’ browsing behavior and their browsers’ fingerprints. It helps us identify individual browsers used on a specific device. We use it on our own website and through other merchants’ websites who use the Barion Smart Gateway. You can read in detail about data policies in chapter 5.4 of our privacy notice.
You should add the next cookies to your description for marketing cookies which are created for marketing purposes, personalized content and targeted ads.
| Cookie name | Cookie description and its purpose | Provider | Cookie lifetime in your browser? |
|---|---|---|---|
| BarionMarketingConsent.xxx | Its purpose is storing your statement of consenting to the collection and usage of data regarding your browser sessions and shopping habits to provide you with tailored advertisements and offers. Provided you gave your consent, data collected by the following cookies placed for the purpose of credit card fraud prevention is also going to be used to analyze your browsing and shopping habits and to provide tailored advertisements and offers. | Barion Payment Inc. | Till 1,5 years from the last update |
| Media and advertiser partners' cookie | Its purpose is providing a match between Barion's and Partner's ID cookies. In the cookie matching process our Partner's server downloads and stores its own ID in the user's browser in order to synchronize Barion and Partner IDs. | See in privacy notice | Read more details about cookies in our Partners' cookie policy. List of the Partners who use these kinds of cookies are available here with links to their own cookie policies. |
Storing marketing cookies needs your consent. Lacking consent we do not store them in your browser. You can modify or revoke your consent at any time on the website. Barion Payment Ltd collects data about your visit with the help of cookies; information about what you clicked, what product/service are you interested in or purchased, or if you interrupted your order placement. It also collects data to create models about visitor behavior and create user profiles in order to display personalized content and digital ads for users. The goal is that advertisements for visitors appear only for those who really are interested in that item. These cookies enable us to avoid showing irrelevant ads and recommendations for you but those that are relevant for you and you are interested in. Barion Payment Inc. manages information itself or may hand it over to its licensed media and advertiser [1]. In order to do this Partners' IDs will be also stored beside Barion's cookies. Your consent enables storing these kind of cookies too. You can read more in our privacy notice about how Barion works with this data. If the cookies' lifetimes are provided from the last cookie update then it means that each visit on the site prolongs cookie expiry date by 1,5 years from that last visit date.
Barion Pixel's data processing partners
The data that your customers consent to have processed externally is managed by Barion's data processing and advertising partners.