Getting started with the Barion Pixel

The Barion Pixel is JavaScript code that allows you to track visitor activity on your website. It works by loading a JavaScript function which you can use whenever a site visitor takes an action that you want to track (this action is called an event).

In order to implement the Pixel, you will need:

   access to your website's HTML code base
   your Barion Pixel ID that you can access from your Barion Wallet

By default, the Pixel will track pages visited, and the devices your visitors use. In addition, you can use the Pixel's JavaScript function to track other events that are associated with webshop usage and e-commerce. Without collecting the consent of the website visitor you must still use the Barion Pixel on your website for fraud management purposes. (Tracking visitor behavior for the purposes of preventing fraud is considered a legitimate interest of Barion and the merchant in contract with Barion). The implementation of the base code is considered mandatory for using the Barion Smart Gateway.