RejectConsent

rejectConsent

Required event. Handling this event on your Barion shop's screens is required as part of a Barion Full Pixel implementation.

Short description

GDPR compliance requires that webshop visitors explicitly consent to the use of their behavior data for marketing purposes.

The event indicates that the user rejects all cookies and trackers, including having their anonymized behavior data used for marketing purposes, as per Barion's terms and conditions.

The event is part of the e-commerce sales funnel.

Trigger

The user rejects cookies and trackers in the Barion shop's consent management platform (CMP).

Properties

Not applicable.

Sample implementation

bp('consent', 'rejectConsent');