Purchase

purchase

Required event. Handling this event on your Barion shop's screens is required as part of a Barion Full Pixel implementation.

Short description

The event monitors the items that a user has already purchased to inform the choice of ads that are served to the user.

Trigger

A page load event after the payment process has completed, that confirms to the user that the purchase is completed. (Typically a "Successful payment" or "Thank you for your purchase" screen.)

Fire this event when you notify the user about the completion of their purchase, even if the payment was unsuccessful – see the step property.

Properties

Custom properties are supported.

Name	Data type	Description	Required?	Note
contents	array	An array of content objects if the page displays multiple items for sale.	no	Don't include shipping or coupons.
currency	string (ISO 4217 currency code)	The currency that the associated item's price is listed in.	yes	Required if "contentType": "Product"
revenue	float	The total revenue associated with the transaction in the specified currency.	yes	Includes costs such as shipping, tax, or discounts.
step	integer	The order that the visited page is displayed in within a multi-step checkout process.	yes	This property value should be the maximum value that your checkout process uses. If the user's payment was unsuccessful, pass "step": -1
contentType	One of the following string options: "Page", "Product", "Article", "Promotion", "Banner", "Misc"	The type of page that triggered the event.	yes	In case this is an item listing page, pass "Product". Otherwise, select the option that best matches the type of page. See the event's list property also.
coupon	string	The coupon code used when the user added the item to the cart.	no
creative	string	The associated promotion's name or description, such as an advertising slogan or the name of the promotional image file.	no
customerValue	float	Your self-defined metric that represents the business value of the given customer (based on for example their average basket value).	no
list	string	Select the function of the visited page from one of the following string options: "HomePage", "SearchPage", "ProductPage", "Recommendation", "ComparisonPage", "BasketPage", "Checkout", "Misc"	no
opt	string	Additional information about the purchase.	no
orderNumber	string	The unique identifier of the purchase.	no
positioning	string	The item's position in a list or collection (e.g. 2) or the position of its promotion on the page (e.g. banner_slot_1).	no
shipping	float	The shipping costs associated with the purchase, in the specified currency.	no
shippingAddress	An address object.	The shipping address associated with the order.	no
tax	float	The tax to be paid for the items in the order, in the currency specified.	no

Barion Pixel throws the following errors in your browser console if a required property is missing or is passed in the wrong format:

"Barion Pixel: Format of PROP_NAME is invalid in EVENT_NAME"

"Barion Pixel: The PROP_NAME parameter of the EVENT_NAME event cannot be empty"

Sample implementation

var purchaseProperties = {
    'contents': [{
        'contentType': 'Product',
        'currency': 'HUF',
        'id': 'item_42',
        'name': "Hitchhikers' Guide to the Galaxy, hardcover, ISBN: 9780575115347",
        'quantity': 3.0,
        'totalItemPrice': 7500.0,
        'unit': 'pcs',
        'unitPrice': 2500.0,
        'brand': 'Gollancz',
        'category': 'books|hardcover|scifi, books|hardcover|comedy',
        'description': 'The Hitchhikers Guide to the Galaxy is a comedy science fiction series created by Douglas Adams.',
        'ean': '9780575115347',
        'imageUrl': 'https://images-na.ssl-images-amazon.com/images/I/51MzUz8rQcL._SX305_BO1,204,203,200_.jpg',
        'variant': 'hardcover'
        },
        {
        'contentType': 'Product',
        'currency': 'USD',
        'id': 'item_42en',
        'name': "Hitchhikers' Guide to the Galaxy, hardcover, ISBN: 9780575115347",
        'quantity': 3.0,
        'totalItemPrice': 25935,
        'unit': 'pcs',
        'unitPrice': 8645,
        'brand': 'Gollancz',
        'category': 'books|hardcover|scifi, books|hardcover|comedy',
        'description': 'The Hitchhikers Guide to the Galaxy is a comedy science fiction series created by Douglas Adams.',
        'ean': '9780575115347',
        'imageUrl': 'https://images-na.ssl-images-amazon.com/images/I/51MzUz8rQcL._SX305_BO1,204,203,200_.jpg',
        'variant': 'hardcover'
        }],
    'currency': 'HUF',
    'revenue': 17500.0,
    'step': 7,
    'contentType': 'Product',
    'coupon': '43763436874',
    'creative': 'preselected_cart_01',
    'customerValue': 150.0,
    'list': 'Checkout',
    'opt': 'To postal office, no street address',
    'orderNumber': '852',
    'positioning': '1',
    'shipping': 2500.0,
    'shippingAddress': {
        'city': 'Budapest',
        'country': 'HU',
        'deliveryMethod': 'DHL',
        'fullName': 'John Doe',
        'phone': '+36 1 1111 111',
        'region': 'HU-BU',
        'street': 'Műegyetem rkpt. 3.',
        'street2': '2. porta',
        'zipCode': '1111'
    },
    'tax': 0.0
}
bp('track', 'purchase', purchaseProperties);